Cultural Insight
Comms Strategy
Digital
Concept Development

Use Your Voice

Brief

Levi’s® has spent decades supporting and promoting social equality and advancing the rights of the LGBTQIA+ community around the world. In 2020 to launch their PRIDE collection Levi’s® wanted to create a local product-focused campaign that celebrated inclusivity and the power of voice.

The Work

Understanding that the telling of beautifully raw stories of young people in the LQBTQIA+ community was paramount to the success of the campaign, Monster Children Creative reached out to long-time collaborator and filmmaker Cloudy Rhodes. Told through young Australian voices the film weaves through moments of love, self-expression and friendship emphasizing the power of voice and how it can have a profound impact, influence change and shape the world around you.