Comms Strategy
Digital
Concept Development
Partnership Management
Land Of Fizz 1
Brief
Fellr Seltzer has seen phenomenal growth in the brands first 24 months through organic social, sponsorships and on and off premise activity. To capitalise on this, Fellr engaged Monster Children Creative to develop a brand platform and through-the-line tactical execution that could maintain credibility with their core audience while engaging with a wider mainstream consumer set.
The Work
Through the Land Of Fizz platform, Monster Children Creative developed a multi media awareness campaign engaging with credible cultural ambassadors. Now in its second iteration, the Land Of Fizz content platform delivers equity assets for awareness targets through long form content that serve the needs of consumers who want to engage deeper with the Fellr brand.
Levi’s “Your Voice” film was a national fully integrated campaign launching on Levi’s social channels with dedicated in-store photography, digital support, and PR that generated high levels of brand loyalty in the collection; which in turn drove sales.
