Frothin’ With Bonsoy

Brief

In 2020 Bonsoy embarked on a fresh rebrand to reinvigorate the original and largest Soy milk brand in the category. With this refresh, Bonoy engaged with the World Surf League to sponsor and activate four events annually to talk to younger demographic who put health and wellbeing at the centre of their daily choices. Monster Children Creative was briefed to develop a surf strategy for Bonsoy that could see the brand authentically and credibly play in a sport that historically can be hard to crack.

The Work

Since 2020 Monster Children Creative has helped Bonsoy navigate the surf world. From helping manage ambassador contracts to developing and activating the annual Bonsoy Froth Top Sessions, to developing on site activation concepts that not only serve as functional sampling stations but come with the personality, colour and flair that Bonsoy is famous for, we’re forever having fun with this brand.