Good Surfer

Brief

Being one of the most crowded surfing locations in the world, Australia’s Gold Coast sees its fair share of both aggression and ignorance in the water. The Gold Coast City Council briefed Monster Children Creative to develop an informative and engaging way to educate current and future surfers of all abilities, the public and other watercraft operators about ocean etiquette.

The Work

Collaborating with artist and animator Nanda Ormand, Monster Children Creative developed a seven-part animated series that educated surfers and watercraft owners around respectful interaction and use of the oceans and waterways of the Gold Coast. This campaign was digitally led through paid social media but also adapted into signage, educational booklets and merchandise.