Closer To Nature

Brief

Corona has historically had an intrinsic appeal to female consumers however never had the brand used a female protagonist to directly appeal to this growing consumer base. Monster Children Creative was tasked with leveraging Corona’s sponsorship of 8 time world champion surfer Stephanie Gilmore to develop a global campaign with universal appeal that highlighted the brand’s close association with nature and authentic association within surf culture. 

The Work

Monster Children Creative developed an integrated campaign to deliver all standard media requirements for fifty-plus global markets, however lead with a digital-first publisher approach for owned and earned channels with everything from 6 second to 7 minute motion spots.