Cultural Insight
Comms Strategy
Digital
Concept Development

& Beer

Brief

Stone & Wood has achieved sustained growth over the past decade without conducting any traditional mass advertising campaigns. The brand’s positioning and consumer facing messages have changed numerous times however, and it became apparent that a master brand campaign was now required given the brand’s market maturity. Simply, the brief to Monster Children Creative was to find consistency in developing a new brand platform that could be built on for the next decade, bringing to life the brand’s ‘dedication to better’ in everything they do.

The Work

Highlighting one of Stone & Wood’s most distinctive assets, the & Beer campaign was developed to showcase the pillars fundamental to the brand’s success: provenance, community, quality, lifestyle, sustainability & Beer. This through-the-line campaign and brand platform was created with versatility in mind to evolve over time utilising the simple ampersand device at all touch points.