Testing the best in Japan

Brief

How do you put a new camera to the ultimate test? That was the question Canon Australia posed to Monster Children Creative when they enlisted us to create a campaign around the launch of their groundbreaking new EOS R camera system.

The Work

We decided that the camera would be placed in the hands of five Canon photographers, all with varied styles and backgrounds, to capture world-class images of their choosing. The catch? They had 24 hours to learn the camera’s new features and functionality before hitting the streets in Japan, with the added challenge of having to capture unique and unconventional aspects of Japanese life, before passing the camera on to the next photographer.