Comms Strategy
Digital
Concept Development
Partnership Management

Dear Scotty

Brief

Greenpeace tasked Monster Children Creative to get the attention of the highest office of the land by highlighting that the Australian public are fed up with the Coalition government's inaction on climate change policy.

The Work

Monster Children Creative developed ‘Dear Scotty,’ an emotionally charged content piece featuring Australian celebrities, athletes, actors, bushfire survivors and everyday people urging Scott Morrison to cut carbon pollution ,and prevent a repeat of the unprecedented 2019/20  bushfires. This social lead campaign was shared by a vast network of climate activists and environment aware influencers and was followed by a paid media campaign across traditional media.