Corona x WSL

Brief 

Surf culture is interpreted in different ways by brands the world over, but finding an authentic voice through credible executions is no mean feat. Monster Children Creative was tasked with leveraging Corona’s global sponsorship of the World Surf League in an authentic, and original way, developing a platform that can be activated across 20 plus markets around the world.

The Work

Since 2015, Monster Children Creative has been instrumental in conceptualising and managing events in South Africa, Indonesia, Portugal, Tahiti, New Zealand and Australia. Monster Children Creative is also responsible for developing the proprietary content platform Corona Lay Days in conjunction with the WSL as well as the highly engaging Corona High Line surf events.