From Where You’d Rather Be

Brief

Despite the decline in growth of the Australian beer market, Corona continues to enjoy phenomenal growth in sales and equity. But with this success comes the challenge, how do we keep Corona cool as it tips into the masses? 

The Work

Between 2012 and 2020 Monster Children Creative stoked Corona’s cultural relevance through its ‘escape’ ideology, with the brand’s ‘From Where You’d Rather Be’ campaign becoming the most successful advertising in the Australian beer market. Taking the lifestyle publisher approach to communications and activations, we’re proud to have helped this Mexican become an Australian icon.