Get me back to the pub

Brief

There’s nothing like a global pandemic and months of lockdowns to stoke one's desire to  get back into bars, pubs and restaurants. But when literally every hospitality venue appears to be offering exactly the same thing, how can you stand out and get the attention of a youth demographic?

The Work

Formed out of a cheeky look at Australian pub culture, the digital and out of home campaign played on awkward family photos, whilst delivering the tagline ‘All I want for Christmas, is to go to the pub’. The campaign featured QR codes that direct people to an online booking platform, where they could search and book tailored drink and dine Christmas offers at 25 Solotel venues across greater Sydney.