Wisemans Surf Lodge

Brief

Wisemans Surf Lodge is the first lifestyle, leisure & accommodation product of property investment company BALNCE. Combining Wave Pool technology with a private use hotel, golf and food & beverage services, Wisemans Surf Lodge briefed Monster Children Creative to develop a versatile master brand identity. 

The Work

Collaborating with artist Ty Williams, Monster Children Creative developed a versatile design system that has to date been used through-the-line at all promotional and marketing touch points to drive investments. Further, the brand identity and design system will be functional across the resort's offering when it opens late 2023.