LEVERAGING CORONA’S RELEVANCY AND AUTHENTICITY IN SURF.
Corona’s sponsorship of the World Surf League allows for a unique ability to leverage surfing’s inherent authenticity. Surf culture can take on many interpretations by brands the world over, but finding an authentic voice with credible executions is no mean feat. That’s why Corona has charged Monster Children with being its lead global strategic, creative, digital and activation agency across the surf platform for the last four years and counting.
Monster Children Creative’s staff base is comprised of surfers and industry insiders who have helped Corona walk the fine line of brand credibility since 2015. With 13 brand activations (Australia x 6, South Africa x 3, Portugal, Bali, Fiji and Tahiti), 12 content pieces, countless social content shoots, a strong roster of influencers and ambassadors, and multiple brand collaborations under our belt, MCC is proud to still be along for the ride.