Celebrating youth lifestyle.
Surf Dive ’n Ski asked to Monster Children Creative to develop a distinct brand identity, that not only elevated their presence within the surf and lifestyle market but championed the brands they distribute.
By understanding the impact of seasonality on the SDS subcultures, we created a series of brand stories that celebrated the innocence, idealism and freedom of coastal youth lifestyle. We created an integrated brand campaign that kicked off in Christmas 2016, and has continued through Autumn, Spring, Summer, and Christmas for both 2017 and 2018. Each campaign story consisted of campaign motion, content, social media, retail display, POS, print assets and brand ambassador content.
“Working in partnership with Monster Children on the Surf Dive’n Ski #yourkindofxmas campaign was a great example of combining an honest, homegrown Australian sensibility, with the power of a national campaign. From concept to completion, Monster Children’s continual focus on elevating the consumer experience was refreshing, as was their ability to ground the campaign in the roots of surf culture whilst still maintaining a connection with the broader retail market.” – David Keay – General Manager