From Where You’d Rather Be – Corona Extra
How a Mexican became an Australian icon.
Despite the decline of the Australian beer market, Corona continues to enjoy phenomenal growth in sales and equity. It has become the iconic beer of the Australian summer.
Since 2012, MCC has stoked Corona’s cultural relevance through its ‘escape’ ideology, with the brand’s ‘From Where You’d Rather Be’ campaign becoming the most successful advertising in the Australian beer market.
The latest chapter, ‘Postcards’, deepens the emotional connection between the brand and its audience with fresh storylines and characters, epic beach locations and, as always, stunning Mexican sunsets.
Digital lifestyle publishing.
MCC takes a lifestyle publisher approach with Corona. We tap into Monster Children’s magazine heritage and global network of influencers to create inspiring ‘From Where You’d Rather Be’ stories, films, imagery and editorial content. With original content series including La Casa, Corona Journey’s, On Mexico Time and Someplace Else, this approach leads the Oceania region and plays a complimentary part in the brand’s subcultures