In 2014, Monster Children Creative was enlisted by Kirin to introduce the brand’s new cider into the Australian market through a comprehensive launch campaign. In addition to an outdoor campaign, we also conceptualised Bit.Fall – a marriage of science, art and live social commentary in the form of a mesmerising installation piece created by German artist Julius Popp. Kirin Bit.Fall allowed viewers to experience digital processes sensually as an analogue sculptural installation.
Located at annual Sydney design conference, Semi Permanent, Kirin Bit.Fall encouraged viewers to digitally engage and interact with Kirin through a Twitter-generated waterfall of words. By sending live-tweet messages to the Bit.Fall, the words appeared before the viewer’s eyes.
Kirin Cider also offered Semi Permanent attendees the chance to meet event speakers over a drink in intimate “meet the speaker” sessions at the Kirin Bar. These included legendary American photographer and filmmaker Cheryl Dunn, Australian director Ben Briand, and the creative directors of leading design agency Toby&Pete.