The Live In Levi’s® Project
Since 2014, MCC has worked with Levi’s® and San Francisco based digital agency AKQA to create a global digital platform for Levi’s global flagship campaign ‘Live in Levi’s’.
Bringing to life the stories of a diverse group of inspiring Levi’s ambassadors from Sleigh Bells front woman Alexis Krauss, to street-style star Julia Sarr-Jamois and musicians Alicia Keys and Kurt Vile, the ‘Live In Levi’s Project’ has been shot across five continents, creating 27 films in total.
The series presents a fascinating cross-section of how real people live, work and play in Levi’s. Viewers can explore each individual story at any point in the film, accessing content that includes videos, photo galleries, product information and links to shop the looks.
MCC has so far produced and directed three series for The Live In Levi’s Project.