Corona – The Official Beer of the WSL

In March 2016, MCC created a fully integrated activation at the Gold Coast WSL event to celebrate Corona’s official sponsorship of the WSL.

Surfing is the ultimate beach experience for Australians. Its subculture is one of the most influential to young adults – and what’s culturally relevant to millennials in turn influences the masses. It’s a simple social proof strategy. Executing it, though, is the hard part.

Tapping into its local and global network of cultural players – brands, media, and personalities – MCC created a world class through-the-line activation that exceeded the expectations of both Corona and the WSL and set a new standard for brand partner activity at WSL events.

Corona Extra Shaping Bay
Corona Extra House Party
Corona Shapers

“This is by far one of the best on-site activations we have seen at any of the 12 WCT events we run globally. It is exactly the type of activation we would like our sponsors to create in order to maximise the potential of their global sponsorship agreement.”