Corona – The Official Beer of the WSL
In March 2016, MCC created a fully integrated activation at the Gold Coast WSL event to celebrate Corona’s official sponsorship of the WSL.
Surfing is the ultimate beach experience for Australians. Its subculture is one of the most influential to young adults – and what’s culturally relevant to millennials in turn influences the masses. It’s a simple social proof strategy. Executing it, though, is the hard part.
Tapping into its local and global network of cultural players – brands, media, and personalities – MCC created a world class through-the-line activation that exceeded the expectations of both Corona and the WSL and set a new standard for brand partner activity at WSL events.