(verb) to revise, renew, rebuild, renovate, restore.
12:51 pm Tuesday, 22 February 2011
Christchurch was rocked by an earthquake that severely damaged New Zealand’s second-largest city, killing 185 people in one of the nation’s deadliest peacetime disasters. The earthquake caused widespread damage across Christchurch, especially in the central city and eastern suburbs, with damage exacerbated by buildings and infrastructure already being weakened by the 4th September 2010 earthquake and its aftershocks.
In 2015, Levis Skateboarding invited MCC to produce and direct a documentary, focusing on the skateboarders of the city, the environment that they live within and the effects that are still being felt some four years later. The film was seeded through the Monster Children Network, skate publications and influencer media.
To coincide with the launch of the documentary, MCC also created a print and digital advertising campaign for Levis Skateboarding S/S 2016.