Corona Extra Presents
Along with surfing and travel, music has long been important to Corona, and in 2012 MCC created the “Corona Extra Presents” annual music tour.
Focusing on artists that are in keeping with the relaxed, real-world beat of the brand, the tour has so far featured acts such as Portugal. The Man, Cloud Control and The Preatures.
The tour is fully produced by Monster Children Creative, including sourcing and managing the band, venues management, on-premise activations and through the line communications.
Everyone leaves the gig happy – venue owners, brand, artists and, most importantly, consumers.