Bringing a campaign to life.
To celebrate the launch of ‘Postcards’, the latest instalment of Corona’s iconic ‘From Where You’d Rather Be’ campaign, MCC re-created the hero creative execution in a month-long activation, engaging influencers and brand partners.
Anchored in a secluded Sydney location, The Sunset Bar brought to life an idyllic setting originally captured in Mexico. The bar hosted over 300 people and through them was amplified to over 1 million.
Built in conjunction with Wonder.
ADDITIONAL LINKS
Corona Sunset Bar
Corona Instagram